Reebok is revolutionizing the digital fashion landscape with the launch of “Reebok Impact,” an AI experience created in collaboration with Futureverse. Through this groundbreaking initiative, sneaker enthusiasts can transform their favorite photo memories into custom digital sneakers, designed in real-time by Futureverse’s AI. Users simply send their photo memories via Instagram DM to @reebokimpact, and the AI will create a personalized sneaker inspired by the colors and style of the image. Users can select from iconic Reebok models like the Pump, Classic Leather, or Club C, and customize their digital sneaker with AI-generated art.
Each digital sneaker incorporates the original photo memory into its design, symbolizing the impact of the memory on the wearer’s soul. The experience allows for up to four digital sneaker creations, which can be shared or purchased as game-ready files compatible with platforms like Unreal Editor for Fortnite (UEFN) and Roblox. These digital sneakers will also be interoperable with various virtual experiences, including the upcoming AAA MMO game OPEN. Reebok CEO Todd Krinsky expressed excitement about the launch of Reebok Impact, stating that it marks an important milestone in the brand’s commitment to innovation and technology.
This collaboration between Reebok and Futureverse is just the beginning of their partnership, with plans to create cutting-edge AI, web3, blockchain-based gaming, and metaverse experiences in the future. As avatar wearables continue to grow in popularity, Reebok and Futureverse are at the forefront of shaping the future of fashion and consumer interaction. Co-Founders of Futureverse, Shara Senderoff and Aaron McDonald, highlighted the significance of leveraging AI to create an easy-to-navigate user experience that meets sneaker fans where they are. They emphasized that the future of fashion has arrived, signaling a new era in digital fashion.
For those interested in creating their own Reebok Impact, they can visit @reebokimpact on social media for more information and to start their personalized digital sneaker journey. Futureverse is a leader in revolutionary AI and metaverse technologies, focusing on building the infrastructure for the open metaverse. With strategic partnerships with leading brands and organizations, Futureverse is shaping the future of digital collectibles and immersive experiences. Reebok, an iconic sports culture brand with a rich heritage dating back to 1895, is committed to innovation and pushing the boundaries of athletic footwear, offering high-quality, modern styles for every occasion to empower athletes to reach their full potential.
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